Privacy policy.
About this privacy policy
Lion takes your privacy seriously and is committed to protecting the privacy of any personal information held about individuals in accordance with applicable laws.
This policy applies to all of the Lion Group’s Australian and New Zealand companies unless that company has adopted a separate policy (collectively “Lion”, “we”, “us” or “our”), and describes the way that we collect, hold and disclose your personal information. The Lion Group consists of Lion Pty Ltd (ACN 128 004 268) and its related bodies corporate.
If you have any enquiries about this policy, please contact us using the details set out in Section 16 below. This policy does not apply to the personal information of our Australian companies’ employees in their capacity as such.
What is “personal information”?
Whenever we refer to “personal information” in this policy, we are referring to information or an opinion about an identified individual, or an individual who is reasonably identifiable. It includes things like a person’s name, address, date of birth and bank account details. It also includes information or opinions that are inferred about people such as tastes and preferences inferred from online purchases and browsing behaviour.
What personal information does Lion collect?
Lion collects and holds your personal information to allow it to perform its business functions. We will only collect personal information if it is for a lawful purpose that is directly related to one of our functions and it is reasonably necessary for us to have the information. The types of personal information we collect will depend on the nature of your dealings with us and may include:
your name
demographic information
your contact details including phone number, email address, residential and delivery addresses
your product preferences and purchase history
any user submitted content including videos, images or other information that you provide such as through promotions, competitions or customer surveys
payment details (e.g. credit card number)
digital identifiers and device ID information (e.g. the location of your device)
information about your online browsing behaviour and transactions on our websites and apps
Location data (e.g. whilst using the Lion Go APP); and/or
the contents of online and other communications with you, including when you call our Customer Enquiries line.
We do not collect any sensitive information about you (such as health or biometric information) unless you have provided your consent or certain limited permitted situations exist.
What if you don’t provide Lion the personal information it requires?
If you can’t, or won’t, provide Lion with the personal information it reasonably requires, Lion may be unable to provide you with the information, goods or services you have requested.
How does Lion collect my personal information?
Lion tries to collect personal information directly from you. That collection generally occurs when you:
request information from, or have dealings directly with Lion or one of its related companies;
participate in a competition or trade promotion conducted by Lion or one of its related companies;
participate in a survey conducted by Lion or one of its related companies;
purchase tickets or merchandise from this Website; or voluntarily register as a user, access or request information from this Website; or Access or request information from this Website or the website of one of its related companies.
From time to time we may also collect personal information about you from third parties to help us improve our services and provide personalised services to you. For example, we may collect personal information from:
third parties which provide services on our behalf, such as table ordering software platforms used in our hospitality venues
our trusted partners, such as to confirm your Qantas membership if you participate in Lion’s business rewards program
financial services organisations for fraud and loss prevention activities
How does Lion use my personal information?
Lion uses your personal information for purposes including (but not limited to):
providing you with Lion goods or services you request;
promoting and marketing Lion’s current and future products and services to you;
informing you of upcoming events, special promotions and offers, discounts and other matters which Lion considers may be of interest to you;
conducting research (including but not limited to client surveys) concerning Lion’s current and future products or services; and
improving the operation or navigation of this Website.
Lion may also use your personal information for other purposes not listed above which will be made clear to you at the time Lion collects that information, or for such purposes as may be required or permitted by law.
If Lion uses your personal information for direct marketing purposes, all electronic messages sent to you by Lion will give you the opportunity to unsubscribe from receiving any further electronic messages.
If Lion uses your personal information for direct marketing purposes, all correspondence sent to you by Lion will give you the opportunity to “opt out” of receiving any further direct marketing correspondence. If we use your personal information to send you any direct marketing communications, you have the right to request that we provide you with the source of that personal information. There is no fee for requesting this information. Unless it is impracticable or unreasonable to do so, we will provide you with the source of the personal information.
Marketing communications
We may use your personal information to send you direct marketing (including via email, SMS, phone, social media, online or mail) if you agree to let us do so and you have not opted out. All commercial electronic correspondence sent to you by us will give you the opportunity to “opt out” of receiving any further direct marketing correspondence. For online advertising and in-app notifications, you can opt-out by adjusting your device settings.
From time to time we may need to share your personal information with our digital advertising agencies and other third parties to enable us to provide online marketing materials to you. Those third parties include Affinity, Thinkerbell, UM, VMLY&R, Tealium, Braze and PMG.
If we use your personal information to send you any direct marketing communications, you have the right to request that we provide you with the source of that personal information. There is no fee for requesting this information. Unless it is impracticable or unreasonable to do so, we will provide you with the source of the personal information.
Lion Consumer Enquiries Privacy Statement
Calls to Lion Consumer Enquiries (Calls) may be recorded for quality, training and verification purposes. Even if your Call is not recorded, we may collect and use personal information that you provide during the Calls. Some examples of how we collect and use your personal information are:
Customer Service: we will use the personal information you provide during Calls to assist in answering your query or addressing your complaint. This may include using information you provide to contact you following the Call in response to your query or complaint.
Quality: if your query or complaint relates to the quality of products or services provided by one of our stockists or distributors then the personal information may be used to address that issue with the stockist or distributor in question. Generally, it will not be necessary to identify you when the complaint is raised with the stockist or distributor. If it is necessary, we will seek your consent first.
Training: we may use the recording of the telephone conversation for internal training purposes.
Verification: if you have a complaint in relation to the quality of our products then we may retain the recording of the telephone conversation for verification purposes. We may also disclose the recording to third parties, including our professional advisors, to address the complaint or any action you may take in relation to the complaint.
Will Lion give your personal information to anyone else?
In conducting our business, we may disclose your personal information to:
related companies, business units or brands within the Lion Group
third party partners, suppliers or service providers as part of us performing our day-to-day operations or services. These include logistics providers, promotions and advertising agencies, legal and accounting services, credit reporting, mail-house, prize providers, marketing, data analysis and processing and printing services and distributors
our partners e.g. Qantas, so they can allocate Qantas points to you (when you are a member of Lion’s business rewards) or a partner who is conducting a joint promotion with Lion
Some companies may operate or hold data outside of Australia including in New Zealand, the United States of America, Phillipines, India, China, Ireland and Japan.
Where we provide your personal information to an overseas entity, we take reasonable steps to require that entity to protect your personal information in accordance with Australian privacy laws and to only use your personal information for the purpose for which it is shared. Please note that Australian law may not apply to some of these entities.
We may also disclose your personal information to other third parties where it is required or permitted under any applicable law.
Is my personal information secure?
Lion takes reasonable steps to ensure personal information it holds about you is protected from risks such as loss, unauthorised access, use, destruction, modification or disclosure.
No data transmission over the internet is totally secure. As a result, any personal information you send to Lion over the Internet (including via email) is sent at your own risk.
Information sent by you to this Website is not encrypted. You acknowledge that we do not guarantee the security of the content of any such information, and it is entirely your responsibility to satisfy yourself as to whether our security measures are sufficient for your requirements.
Your rights of access and correction
The accuracy of your personal information is important. Lion takes reasonable steps to ensure personal information it holds about you is accurate, complete, up-to-date, relevant and not misleading. If you believe that any personal information Lion holds about you is incorrect, please contact our Consumer Enquiries line on 0800 835 554 or [email protected].
You have a general right to access the personal information Lion holds about you. You may contact our Consumer Enquiries line on 0800 835 554 or mailto: [email protected]. Lion can deny your request in some circumstances and if it does so, will provide you with written reasons for that denial. We will take reasonable steps to give access in a way that meets both Lion’s needs and your needs.
While there is no fee for requesting access to the personal information Lion holds about you, Lion reserves the right to charge a reasonable fee for the preparation and provision of that information to you.
You also have the right to request the correction of personal information which Lion holds about you. You may do so at any time by contacting our Consumer Enquiries line on 0800 835 554 or [email protected]. Lion does however reserve the right to refuse to correct your information in some circumstances. If Lion refuses to correct any personal information about you, and subsequent agreement cannot be reached between the parties on this issue, you may request that a note or statement regarding the correction requested be attached to your personal information. We will not charge you a fee for requesting a correction to your personal information, correcting that information or for attaching a statement to your personal information (as relevant).
Even if you don’t submit such a request, if we are satisfied that, having regard to the reasons for which we hold your personal information, that personal information is inaccurate, incomplete, out-of-date, irrelevant or misleading, we may take reasonable steps to correct that information.
Cookies
The main types of cookies that we use are explained below:
Essential website cookies: these cookies are strictly necessary for core website functionality. If they are blocked or disabled, you may not be able to access our websites.
Preference & functionality cookies: these cookies collect information about your choices and preferences. We use them to enhance the functionality of our websites. Without these cookies some functionality (such as product recommendations) may become unavailable.
Analytics cookies: these cookies are used to track how you navigate and interact with our websites. They help us identify which pages are the most and least popular and how you move around our websites. We also use them to understand how effective our marketing campaigns are.
Advertising cookies: these cookies are used so that we can deliver targeted and personalised advertising to you. They also help prevent the same ad from continuously reappearing in your online feed. If you block these cookies, you will experience less targeted advertising.
Social media cookies: these cookies are used to allow you to share our content with your friends and networks via social media networking sites. If you do not allow these cookies you may not be able to use or see these sharing tools.
We may aggregate electronic information obtained via cookies with personal information collected via other sources, including offline sources, for the purpose of improving our records and delivering targeted direct marketing to you.
We may also collect electronic information from cookies set by third parties such as social media platforms and Google. That information is collected directly from those third party providers and is subject to their privacy policies and notices.
How can I manage or block cookies from my device?
If you do not want websites to store cookies on your device, most browsers allow you to disable cookies via the privacy settings menu within your browser.
In some cases, you can also change website settings to disable cookies and opt-out of targeted advertising. For example, you can opt-out of targeted advertising on Facebook, Google, Twitter or Instagram by looking under its account settings.
How does Lion secure my personal information?
We take reasonable steps to ensure personal information we hold about you is protected from risks such as misuse, interference, loss and unauthorised access, use, destruction, modification or disclosure. Some of the security measures we routinely use include:
Using electronic security systems to control access to systems as well as monitor and alert on unusual or suspicious activity on our network or websites;
Encryption of data at rest and in transit, where reasonable to do so;
Operating data loss prevention systems to monitor and alert on activities on electronic systems such as email that may contain personal information;
Undertaking periodic data security and privacy training for employees;
Ensuring electronic systems that may have contained personal data are sanitised and disposed of securely
No data transmission over the internet is totally secure. As a result, any personal information you send to us over the Internet (including via email) is sent at your own risk.
How can I access and/or correct my personal information?
You have a right to ask for access to the personal information that we hold about you, and ask that we correct that personal information.
Before we provide you with access to your personal information, we may require verification of proof of identity. In limited circumstances we may deny a request for access (for example where giving access would be unlawful). If that happens, we will always provide you with written reasons for that denial.
There is no fee for requesting access, however we may charge a reasonable fee for the preparation and provision of that information to you.
For all requests, please contact our Privacy Officer.
How will I know if Lion changes this Privacy Policy?
We may change this Privacy Policy from time to time to reflect our current practice and ensure compliance with applicable laws. If we change this Privacy Policy, we will post a copy of the updated policy on this website with a revised “Last Updated” date at the top of this policy.
How do I obtain more information or lodge a privacy complaint?
If you have any questions about our privacy policy, our privacy practices or would like to lodge a complaint about our privacy practices, please contact our Privacy Officer.
We acknowledge and take very seriously every privacy query and complaint that we receive. We will endeavour to respond to you within 30 days.
If you’re not satisfied with how we have handled your matter, you may wish to contact the Office of the Australian Information Commissioner via the contact details listed at http://www.oaic.gov.au/about-us/contact-us-page or the New Zealand Privacy Commissioner via the contact details listed at https://www.privacy.org.nz/about-us/contact-us/.
Please contact our Consumer Enquiries line on
0800 835 554 or [email protected].
Changes to this privacy policy
Lion reserves the right to change this Privacy Policy from time to time. If Lion changes this Privacy Policy, it will post a copy of the updated policy on this Website and your continued use of this Website following that posting will constitute your acceptance of the terms of the updated policy.