Sponsorships.

Steinlager holds one of the longest standing sponsorship relationships in NZ sporting history. We are proud to back the All Blacks as they represent the country on the world stage in true greatness.

All Blacks.

Steinlager is the All Black’s longest serving sponsor having been with the team since 1986. Between 1994 and 1998 Steinlager even secured the treasured position of having its logo emblazoned on the right breast of the coveted black jersey.